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rsatile usability Cheap Jerseys China

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6:16 pm
November 9, 2016



posts 388

recently launched a website for my sporting goods business. Do I need to do
anything special to attract customers to my website? I know nothing about search
engines and marketing as such. Please tell me where to begin. A: That is a
question that has been asked by every business person who has ever launched a
website. If I build it Cheap Jerseys From
 , will they come? Of course they will — if you've built a
website that appeals to dead baseball players. For those of you who didn't get
the "Field of Dreams" reference, let me put it this way: No, Sean, if you build
it they will not come, at least not without some effort on your part. Assuming
that a website will automatically attract customers is the single biggest
mistake that many business owners make. It is this mistake that eventually leads
them to dismiss their website as a failure and abandon their online sales
efforts. I can't tell you how many times I've heard a client say, "Well, I threw
up a website, but nobody ever came to it and I didn't sell a single thing from
it! Dang thing was a waste of time Cheap NFL
 , if you ask me ?" Forgive me, but "threw up" is the
operative term there. These short-sighted entrepreneurs (God love them)
mistakenly think that all they have to do is throw up a website and that their
business will automatically double overnight. And when nothing happens they
blame it on the infallibility of the Internet, on El Nino, on the Bosa Nova, on
their customers? everything but their own lack of marketing efforts. If you
build it, will they come? That, Sean, depends totally on you. When it comes to
attracting customers Cheap Jerseys ,
opening an online business (or an online branch of an existing business) is no
different from opening a traditional brick and mortar shop. Without a little
fanfare and a well-devised marketing plan, chances are your website will become
just another spot of roadkill on the Information Superhighway. The first step in
devising your marketing plan is to ask yourself this question: Who is my
customer? Who is it that I want to attract to my website? Believe it or not,
this is a question many entrepreneurs fail to ask. The identity of your customer
is incredibly important because if you don't know who your customer is, how can
you expect to market to them? The next question concerns the locality of your
customer. Do you want to attract a local or global clientele to your website? If
the answer is local, then you will gear your marketing efforts toward customers
in your own backyard, which means incorporating your website launch with your
offline marketing efforts. If the website is the online branch of a brick and
mortar business, include the website URL in all your print materials and
advertising campaigns. Consider running ads in the local paper, on radio or TV
announcing the launch of your site. Use direct mail or in-store posters to
announce the site launch to your existing customer base. In short Wholesale Jerseys Free
 , keep doing what you're doing to attract customers to
your physical store, just add your website address to the mix. Just remember,
it's important to consider your website a branch of your brick and mortar
business because that's exactly what it is. A good business website will help
you sell more products, widen your range of clientele, and increase your revenue
without adding overhead. Don't sell your website short. Make it work for you. If
you are seeking a global audience, your marketing efforts will be quite
different. Attracting customers from around the world is a more difficult task
than attracting customers from around the block. Fortunately, the task is not
impossible. The Internet has leveled the playing field in many ways. Now every
business, no matter how large or small Wholesale NFL
 , has the ability to do business internationally. In the
most basic sense, an online marketing campaign to attract global customers
should include the following efforts. Register With Search Engines There's not
enough room in this newspaper for a thorough discussion of search engines and
their effectiveness (or lack thereof) in driving traffic to a website. Suffice
it to say that 95% of search engine traffic comes from Google and Yahoo, so
start there. It's also important to realize that just registering with search
engines does not guarantee you traffic, but it certainly can't hurt.
Unfortunately, the free search engine lunch ran out a couple of years ago when
search engines figured out that people would actually pay for listings and
higher placement. Since that time the only way to guarantee a high (or at least
higher than others) ranking is to pay for it. The two most popular
pay-for-placement programs are Yahoo's "Yahoo Express" and Google's "Adwords."
Visit their respective websites for details on these programs. Be prepared to
spend several hundred dollars at a minimum to get your site listed. Exchange
Links With Similar Sites One free – and potentially effective – way to drive
customers to your website is through link exchanges with sites of similar
interest. Locate sites that make a good match to your own and contact the owner
to ask if they will link to your site in exchange for you linking to theirs. If
you sell golf balls on your website, set up a link exchange with another website
that sells golf clubs. You post a link to them and they post a link to you. It's
called digital back scratching, and if done properly, can work well to drive
traffic your way. Go To Where The Customers Are If the mountain won't come to
Mohammed Wholesale
 , then Mohammed must go to the mountain. One little known
way to attract customers to your website is to market your products on a
mega-site like eBay. There are thousands and thousands of people on eBay at any
given time and each one is potentially your customer, so it's a great place to
drum up business. Your goal is not to make a living selling on eBay

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