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superfly mercurial v black

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10:51 pm
October 5, 2016



posts 156

But, speaking at the Leaders Sport Business Summit at Stamford Bridge on
Wednesday, Brady revealed the club are to release a film about the move.

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"We are making a film called 'Iron Men'," she

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"It is about West Ham supporters and the move
from the Boleyn to the Olympic Stadium and what the move means to them.

"Rebranding ourselves was really important with the new stadium. We are in
the London Stadium and we added the word London to our crest because we thought
it had real global appeal.

"Nobody else does it and that's exactly where we are. We are in the heart of
London, in the foothills of the financial centre.

"We have the best stadium. There are some great stadiums in this country but
there is only one Olympic stadium and it's ours and branded ours and it has
really had a dynamic impact on the things that we can do.

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"We are now in the Olympic Stadium, have very
limited outside debt and in terms of brand values are ranked 15th, we were 115th
when I joined. We are now 20th in the Deloitte money league.

"Our trajectory is admired across the world, we have the largest amount of
season tickets of any London club and a capacity that will grow to 65,000."

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Brady went on to say the move to the stadium had
been "well received" by fans, although she was referring to the costing and the
product rather than the supporters' general opinion of the London Stadium.

"As a board my two chairman (David Sullivan and David Gold) made a decision
that because there is so much money in football now coming through the
broadcasting revenues that we should use that money to make football

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"So here we have this great stadium in London, much
better prospects, facilities, travel links, everything than our old stadium but
we charge a lower price. So we offer them more dynamic product at an inferior
price which is quite dynamic and it has been so well received."

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