Playoffs Will Begin With Wild Card Games
On Oct 5 – RealGM
Wiretap The 2012 postseason will begin on Oct. 5 as the inaugural Wild Card
games are played in both the American and National League. Major League Baseball
has announced the schedule from the Wild Card contests through the 108th World
Series Wholesale NFL
, which will begin on Oct. 24. There is no longer a rule
barring teams in the same division from meeting in the Division Series, or now
in the Wild Card games. Imagine yourself in 1999 just before the millennium.
What would you have said about ecommerce then? Lets look at what actually
happened in the USA (for which good statistics exist and which is just ahead of
the UK curve).
Since 2000, US ecommerce has had a compound annual growth rate of 19%. Over
the next ten years, Goldman Sachs projects that the ecommerce compound annual
growth rate will be five times the rate of traditional retailing with 15% for
ecommerce vs. 3% for traditional retail. On that basis sales will reach $624.17
billion in 2020, as offline sales reach $3.64 trillion making ecommerce equal to
17% of total U.S. retail sales in 2020, compared with 5-6 % now.
The situation is likely to be similar in the UK where despite the economic
slowdown 2008 ecommerce sales were recorded to be over £50 billion, which was an
increase of over 25% from 2007.
But its not just the amounts that are striking its how it may happen. Things
Changing tools and technologies
Research into consumer behaviour patterns has shown the positive impact of
peer reviews on purchase decision of customers. Peer reviews, ratings and other
forms of user generated content will continue to influence online sales.
Many people know about peer reviews and ratings Wholesale Jerseys
China , but what about things like augmented reality? Search for
the ebay video on YouTube.
Forget the host and think about the app. I remember Peter Zak at BHS showing
me something broadly similar for stores in about 1986, but it required a whole
room in a store!
Mobile smart phones are also something that will substantially change the
game. They are already in the US a recent survey showed that smart phone owners
integrated their devices into their shopping routine by using them to find deals
as the graph shows. At present consumers are primarily using their smart phones
as information tools, but as familiarity and security increase……
– eBay reported its US mobile sales grew 134% over Nov 25 to Dec. 25 compared
with the 2009, generating nearly $100 million.
– CoreMetrics said that 5.6% of consumers logged onto a retailers site using
a mobile device, a jump of 16.7% compared to 2009.
– Shopping-related Google searches from mobile devices were up 230% by mid
December, according to Internet Retailer.
As technologists, retailers and consumers experiment more relevant, more
satisfying online shopping will occur as more people get smart phones Wholesale
Jerseys , and they get better, and more retailers realize the
opportunities it may significantly reduce customers wanting to actually go to a
‘real store. Why fight the traffic if I can do it anywhere?
Small players will be able to compete even more aggressively as local and
niche search strategies and social media help them develop remote customers and
they can often offer better or more personal service.
Have a look at Foursquare and Groupon.
Foursquare is a location based application and Groupon (who turned down an
offer from Google to buy them for $6 billion just a short while ago) offers
daily deals to customers and delivers customers to local merchants who sign up.
It seems to have turnover already of $500 million and has deployed an army of
sales people to sign up local merchants. Google was looking to combine Groupons
expertise and relationships with merchants and consumers with its ad platform
and its location-based assets like Maps and Places. Groupons growth is
spectacular: ComScore say 6.4 million people visited Groupon in the U.S. in
October 2010, up 657% from 849,000 people a year earlier.
Notice I havent even mentioned Facebook (and things like Facebook Credits
which initially allow users to pay for virtual goods such as games, but will
eventually let them buy anything) or Twitter above, but they have major
Such significant shifts in how things may be requires foresight and looking
at how to support future customer needs. It requires budget changes – cutting
technology spend in slower channels and ramping up funding in fast-growth areas.
Retailers need to ask themselves:
– What experiences will customers be looking for in 20152020?
– What are the most effective ways access customers? Sure we need a site and
ecommerce platform but what ‘external tools do we integrate with that?
– How are we going to ensure people convert as well as look? At present large
hotel chains look at competitors rates regularly during the day to see how the
rate changes with occupancy. Supermarkets check their competitors prices. New
business intelligence tools provided by companies such Peer39 will make sure
that customer profile and pricing data can be changed rapidly.
Of course its really quite impossible to predict the future – especially in
But all retailers getting into or already using ecommerce need to have a well
thought out strategy and well defined goals and objectives to ensure long term
growth and success.
A sophisticated ecommerce platform will be essential to meet the growing
needs and expectations of customers. However an effective marketing strategy is
Too many retailers concentrate on just the technology when they venture in to
ecommerce. But ecommerce is marketing. How many retailers would ever decide on
and specify the came.